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HOUSTON
GIRL, AGE 9, TEAMS WITH CHARITY TO SAVE ANIMALS
“Youngsterpreneur” Launches
Sales Events With Local Merchants
HOUSTON
— JANUARY 24, 2008 — Nine-year-old Houston resident
and "youngsterpreneur" Dara Rose Dember executed
her latest marketing strategy January 19 by partnering with
a local charity, Friends for Life, to sell her handmade
polished-wood-and-turquoise bracelets at upscale retailer
Whole Earth Provision Company on Houston’s Shepherd
Drive near West Alabama Street. Dara shares the proceeds
with Friends for Life, a nonprofit, no-kill animal shelter
and pet adoption service.
“I
think every creature has the right to live and I really
love supporting that,” Dara said. “I also like
earning money in my own business. Last summer it was lemonade,
but now it’s these really nice bracelets.” She
began selling the bracelets as a sideline at her sidewalk
lemonade stand. Now they’re her main line. With them,
Dara is doing well by doing good.
Dara’s
dad and business coach, Ira Dember, created the opportunity
by securing a supply of small, polished wood slats pre-drilled
for stringing as jewelry parts. “We got them through
National Trade Banc,” he said. “It’s an
online marketplace for surplus goods and services, where
businesses buy and sell using trade dollars instead of cash.”
Dember helped launch National three years ago. Now, he said,
it’s one of the largest commercial networks of its
kind.
Dember
fronted trade dollars for the wood parts plus cash for Dara
to buy turquoise beads and other supplies. But Dara is paying
her own way: a portion of each sale goes to repay startup
loans. While net proceeds are shared with Friends for Life,
Dara explained that the benefit works both ways. “When
people see me working for a cause I believe in,” she
said, “they are usually more willing to help me. And
I think maybe some people are also more willing to buy my
bracelets.”
Dara
plans to stage Friends for Life benefit sales events at
other locations around Houston, “wherever I’m
invited,” she added, “and where there are enough
people shopping.” Dara also wants to start selling
her bracelets online. Youngsterpreneurs.com (under construction)
will have a link to an online store offering Dara’s
bracelets. “I hope soon,” she said.
Dara’s
bracelets are currently priced at $10 for polished wood
or $15 for wood with turquoise.
Just
days after Dara sealed the deal for her first sales event,
Entrepreneur magazine published an article urging businesses
to energize their marketing by partnering with charitable
causes—“exactly what Dara has done,” said
her dad. "We're proud of her!"
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